LOS ANGELES, CA — 11/18/09 — Lifetime Television and Hallmark Cards, Inc. are giving fans of the hit series “Army Wives” a special holiday gift this year — a chance to see their three favorite Season Three episodes in back-to-back airings during a mini-marathon Friday, December 4, from 8 p.m. to 11 p.m. EST. During that time, fans also will see a heartwarming, holiday-themed “Army Wives Gives Back” segment that features a real-life Army family.
Starting immediately, “Army Wives” viewers can visit myLifetime.com to vote for their favorite episode of Season Three. Lifetime will air the top three choices during the mini-marathon Friday, December 4. During the 10 p.m. episode, Lifetime will air a Hallmark-sponsored “Army Wives Gives Back” segment in which “Army Wives” cast member Wendy Davis helps make a holiday dream come true for a deserving real life Army wife. After the marathon, the segment will also air on myLifetime.com.
“Army Wives Gives Back” is a series of two-minute branded content segments where the stars of “Army Wives” periodically take viewers to real-life army bases and into the homes of truly deserving Army wives and their families. These segments celebrate American military wives and pay tribute to these women’s struggles and sacrifices.
“This partnership is another great example of how Lifetime connects with women, and Hallmark is the perfect partner to have for this multi-platform, holiday integration with ‘Army Wives,’” said Debbie Richman, Executive Vice President, Ad Sales of Lifetime Networks. “We are two strong and trusted brands, and it’s an honor to join together with Hallmark in celebrating military wives and families during this special time of the year.”
Source: Earth Times
